Inzitizi n'amahirwe mumasoko ya elegitoroniki ya serivise zitanga isoko: Kureba imbere iterambere ryiterambere ryinganda zikora itabi rya elegitoroniki

Muri Werurwe 2022, Ubushinwa bwasohoye “Amabwiriza agenga imiyoborere y’itabi rya elegitoroniki”, buteganya uburyo bwo kugurisha itabi rya elegitoroniki kandi hashyirwaho uburyo bwo guhuriza hamwe itumanaho rya elegitoroniki mu gihugu hose kugira ngo bucunge ibikorwa bijyanye n’ubucuruzi bw’itabi rya elegitoroniki.Nk’uko aya mabwiriza abiteganya, inganda zose zikoresha itabi rya elegitoronike, inganda zifite ibicuruzwa, n’ibindi bigomba kubona uruhushya rwo kwiharira itabi hakurikijwe amategeko, kandi rukagurisha ibicuruzwa by’itabi bya elegitoronike ku bucuruzi bw’itabi hakoreshejwe ikoranabuhanga hifashishijwe uburyo bwo gucunga itabi hakoreshejwe ikoranabuhanga;Ibigo cyangwa abantu ku giti cyabo babonye uruhushya rwo gucuruza itabi kandi bafite ibyangombwa byo gucuruza itabi rya elegitoronike bagomba kugura ibicuruzwa by’itabi bya elegitoronike mu bigo byinshi by’itabi rya elegitoroniki binyuze mu mbuga za interineti zicuruza itabi, nta kurobanura.

Imikorere yabatanga ibicuruzwa byitabi rya elegitoronike ubu ikorwa namasosiyete y itabi, ariko amasosiyete y itabi akora gusa "gutanga".Imikorere yo guhinga itumanaho, iterambere ryisoko, na nyuma yo kugurisha igomba gushingira kubikorwa byabandi.Kubwibyo, ibirango bya e-itabi bitangiye gushaka abatanga serivise za e-itabi kugirango bafashe kurangiza iyi mirimo.

Kuva ishyirwa mu bikorwa ku mugaragaro ingamba zo gucunga itabi rya elegitoronike mu Kwakira 2022, isoko rya serivisi zitanga itabi rya elegitoronike ryahuye n’imihindagurikire itunguranye.Mu cyiciro cya mbere, kubera isoko ryagutse ry’inganda za e-itabi, abantu benshi bizeye kuzaba abatanga serivisi za e-itabi.Icyakora, hamwe n’ishyirwa mu bikorwa rya politiki yo kugenzura e-itabi, isoko rya e-itabi ryagengwaga kandi rikagenzurwa, bigatuma habaho gukumira no kugaba ibitero ku bicuruzwa bimwe na bimwe bya e-gasegereti ndetse n’amaduka, kandi umwanya w’abatanga serivisi za e-itabi nawo wagize ingaruka .Muri ibi bihe, abatanga serivise za e-gasegereti bahura nibidashidikanywaho nibibazo byinshi, abatanga serivise bamwe baha agaciro ejo hazaza h’inganda za e-itabi kugirango batere imbere, mugihe abandi bafata imyumvire yo kwitonda bagahitamo kuva mumasoko cyangwa guhindura imyuga.Impamvu nyamukuru zibi bintu ni izi zikurikira:

Ubwa mbere, imbaraga ziranga itabi rya elegitoronike zigira ingaruka zuzuye muburyo bwo guhitamo abaguzi, bigatuma bigorana ibicuruzwa bishya gutera imbere.Ibiranga ibicuruzwa byitabi bya elegitoronike bifitanye isano cyane namagambo nka "kwangiza" n "" ubuzima ", bigatuma abaguzi bitondera cyane umutekano, uburyohe, nicyamamare cyibicuruzwa.Kugeza ubu, ikirango cya Yueke gifite umwanya wiganje ku isoko, kandi abakoresha itabi rya elegitoroniki benshi bahitamo politiki yo gusarura binyuze mu ruzuba n’umwuzure.Ibicuruzwa nyamukuru byatejwe imbere nububiko ni Yueke, kandi ibicuruzwa byinshi byamamaza hamwe no kwemerwa neza kw isoko byatoranijwe nkibicuruzwa bifasha, Ibi biganisha ku kugabanuka kwahantu hagurishwa kubindi bicuruzwa, bikagora kongera ibicuruzwa.

Icya kabiri, isoko yinjiza abatanga serivise ya e-itabi iri munsi yibiteganijwe ku isoko.Icyitegererezo cyinyungu zitanga serivise za e-itabi ahanini zishingiye kuri "serivisi ya serivisi * kugurisha" kugirango ubone komisiyo ya serivisi.Mugihe cyambere cyiterambere ridakuze ryisoko rya serivise ya e-itabi, amahame menshi ya komisiyo ishinzwe serivise ya e-itabi akenshi ntago ahuye nisoko nyirizina, bigatuma abatanga serivise benshi badashobora kubahiriza ibipimo byashyizweho ndetse ndetse gukorera mu gihombo.

Hanyuma, ingano yisoko rya e-itabi iri murwego rwo kugabanuka.Ishyirwa mu bikorwa rya politiki ngengamikorere no guhagarika kugurisha uburyohe bw’itabi ryagize ingaruka ku baguzi b’ibiryo bya e-itabi, bituma bahinduka ku bicuruzwa cyangwa mu gihe cyo kurwanya uburyohe, bigatuma isoko ry’abaguzi rigabanuka.Byongeye kandi, gutanga impushya zo gucuruza itabi rya elegitoronike bigarukira ku barenga 1000 muri buri ntara yateye imbere mu bukungu, mu gihe mbere yuko politiki ishyirwa mu bikorwa, mu Bushinwa hari amaduka arenga 50000 y’itabi mu Bushinwa, bikagabanya cyane ubunini bw’amaduka y’itabi.

Abatanga serivise za elegitoroniki barashobora kandi kwagura isoko ryabo no kuzamura ubushobozi bwabo muburyo bukurikira

Kuri ubu abatanga serivise za e-itabi, umurimo wihutirwa ni ukubaho mugihe cyububabare bwisoko rya e-itabi, kuzamura isoko ryabo no guhangana.Agaciro kingenzi k'abatanga serivise za e-itabi ni ugufasha ibirango bya e-itabi kwagura isoko ryabo no guteza imbere ibicuruzwa, ndetse no guteza imbere kugurisha ibicuruzwa bya e-itabi.Kongera imbaraga zo kubaho no guhatanira kuzenguruka iyi ntambwe ukoresheje intambwe zikurikira.

1. Kunoza ubuhanga nubwiza bwa serivisi.

Mu nganda zikoresha itabi, ubuhanga nubuziranenge nibintu byingenzi.Abatanga serivise za elegitoroniki bagomba gukomeza kunoza ireme nubunyamwuga bya serivisi zabo kugirango batsindire ikizere kandi bashimwe nabakoresha, kandi bashireho ishusho nziza yikimenyetso.

2. Ingamba zo kwamamaza zishyashya nazo ni ikintu cyingenzi cyo kuzamura irushanwa ryabatanga serivise za e-itabi.Abatanga serivise z'itabi kuri elegitoronike bagomba guhora bagerageza ingamba nshya zo kwamamaza, bagatanga ibikorwa bishimishije byo kwamamaza hamwe na politiki nziza kubakoresha, no kuzamura kumenyekanisha ibicuruzwa no kugabana ku isoko.

3. Kwemeza ingamba zihamye zo kwisoko kugirango ukorere ibicuruzwa byinshi bya e-itabi, kwagura umugabane wabo kumasoko mugari, no gushimangira isoko hamwe nubushobozi bwo kubaho bwabatanga serivise za e-itabi ubwabo.Gutanga intera nini yo guhitamo ibicuruzwa kububiko birashobora kuzamura inyungu zumuntu kurushanwa kandi bikongera no kwerekana ibicuruzwa bitanga serivisi.

4. Gushiraho umuryango wububiko bwa e-itabi wigenga cyangwa ushobora kugenzurwa mugace ka serivise yabatanga serivise, kandi ukongerera imbaraga abatanga serivise kumurongo.Muri icyo gihe, shiraho umubano wa hafi nububiko bwa terefone, wumve ibyo abaguzi bakeneye, utange serivisi yihariye, kandi uhore utezimbere umugabane wabo ku isoko no guhangana.

5. Abatanga serivise za elegitoroniki barashobora kugira uruhare rugaragara mubufatanye nubufatanye mubikorwa bya elegitoroniki y itabi, gushimangira inganda zo kwicyaha no kubaka amabwiriza, no guteza imbere iterambere ryinganda.Kurugero, amashyirahamwe n’amashyirahamwe arashobora gushingwa kugirango akore inama n’inganda buri gihe, biganire hamwe ku iterambere ry’inganda n’imicungire, no kuzamura ishusho rusange no kumenyekanisha abakoresha batanga serivisi mu nganda za e-itabi.

Mubikorwa byiterambere, abatanga serivise yitabi rya elegitoronike nabo bagomba kwitondera kubahiriza ninshingano, kubahiriza byimazeyo amategeko, amabwiriza n amategeko abigenga, kurengera uburenganzira bwabakoresha nubuzima n’umutekano, no gushyiraho isura nziza nicyubahiro cyikigo.

Muri make, hamwe niterambere ryinganda zikora itabi rya elegitoronike no kwiyongera kwamasoko, kugaragara kwabatanga serivise za elegitoronike ni inzira byanze bikunze, bigamije gufasha inganda zikora itabi n’abakoresha gucunga neza no gukoresha ibicuruzwa byitabi rya elegitoroniki, no gutanga udushya twinshi no guhindura inganda zikora itabi.Muri icyo gihe, abatanga serivise za elegitoroniki bagomba kwibanda ku bwiza bwa serivisi n’ubunyamwuga, guhanga ingamba zo kwamamaza, no kuzamura isoko ryabo no guhangana mu rwego rwo kubaho no kwiteza imbere mu marushanwa akomeye ku isoko.Muri icyo gihe, abatanga serivise za e-itabi bagomba kandi gushimangira inganda zo kwifata no kubaka amabwiriza, kwita ku kubahiriza inshingano, no guharanira iterambere ryabo ku isoko rya e-itabi.


Igihe cyo kohereza: Ukuboza-10-2023